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© Leo García Méndez
A few years ago,we were told that print is dead and the future is digital. Today, we understood that reality is more complex and vibrant than that. Instead of replacing older formats, new platforms are complementing them, making the user’s experience more dynamic than ever.
This context creates enormous challenges and opportunities for editorial designers.
Our role goes further from the traditional design; we became content strategists, technology savvy and storytellers.
We look for connections between content, context and formats.
During this masters, you'll learn diverse perspectives from international experts in the field of editorial design.
Together, we'll explore this new paradigm through projects, workshops and talks. You will not only discover some answers to today's challenges but will learn how to overcome future ones.
The Master in Editorial Design reinforces the role of research, creativity and imagination in the process of making editorial products.
María Gómez-Senent + Daniel Ballesta MDE 16.17
María Gómez-Senent + Daniel Ballesta MDE 16.17
María Gómez-Senent + Daniel Ballesta MDE 16.17
María Gómez-Senent + Daniel Ballesta MDE 16.17
María Gómez-Senent + Daniel Ballesta MDE 16.17
Methodology
The program is designed to go beyond a technical education. Instead, it empowers our students to seek a professional and personal development.
Our industry requires professionals that have a problem-solving mentality, self-built criteria and understand the reality of the contemporary design practice. Our program facilitates this by letting students experiment and learn while working on practical cases, mentored by reputed professionals.
You’ll be working on three main projects from start to end: a book, a magazine and a digital platform. The teachers will guide you through the process, taking your project further. You’ll be encouraged to go into details without losing the broad perspective, delivering a balanced combination of thinking, planning and doing.
© Leo García Méndez
Teamwork
Challenges of today require us to work collectively and smarter. We see a change in the way design studios form. To go faster without losing quality, you need to work smarter together. During the masters, you’ll be partnering with other students, learning to make the collaboration meaningful and fruitful.
Learning by doing
It’s not enough with a theoretical layer, today’s designers have to deal with constant practicalities that influence the result of their work. That’s why we consider it crucial to get hands-on and learn directly from experience, not by just theory.
Professional environment
You’ll be part of a group of highly motivated designers that want to take their career to the next level. We consider it crucial to have an environment that pushes you to deliver the best you can. That’s why we’ll treat you like a professional, making a smooth transition to the real world.
Close mentorship
We are proud to have an excellent group of professionals to contribute to the student’s development. Teachers will expect you to come up with your answers. They’ll guide you with their expertise and experience, but at the end of the day, it’s up to you to take the decisions and build your criteria.
Work and learn side by side an amazing group of design professionals who are defining what editorial design is today
Mariona Ribas+ Pablo Silván MDE 16.17
Mariona Ribas+ Pablo Silván MDE 16.17
Saínza Hervella + Jiae Kim MDE 16.17
Saínza Hervella + Jiae Kim MDE 16.17
Program
The master's degree addresses the practice of editorial design from multiple perspectives through different formats.
We believe and seek the versatility of the editorial designer with the capacity to adapt to a changing industry in which the editorial designer must assume more and more varied roles.
The course is structured around the following projects and class formats:
1
Master projects
In a problem-solving dynamic close to the professional world, the course is structured around 3 Master projects led by top professionals, which will delve extensively in three major areas of editorial design: book, press and digital. Students work with a different partner in each project, reinforcing and emphasizing the importance of teamwork and the complementarity of talents.
— Book design
Editorial design from the content. Learn to conceive and design books exploring all its communicative facets: from editing and art direction (content development) to design itself. Learn to structure and hierarchize content in a logical and clear way for the reader.
Learn to design editorial objects that make sense in the present context, and that respond to the needs of the brief.
— Design of periodicals
Editorial design from the structure. Understand the process behind the development of a periodical.
Analyze the steps of the creative process, from the creation of an editorial concept or definition of a product, to the creation and edition of the contents, the art direction, the design process and the importance of the physical object.
— Digital Narratives
What is an editorial digital project today? The publishing industry has changed drastically, and the figure of the designer has been transformed accordingly.
The designer must control all areas of a project, from concept to form. The idea of an editorial project is much more open now and its potential is wider than ever.
Students will develop an idea as an editor, create or commission content as an art director and give shape as a designer. In addition, to the concept and design, students will produce all the content of the platform: photography, videos, illustrations, texts ...
2
Quarterly projects
Projects and practical exercises that delve into specific areas of editorial design where the student will explore the creative potential of collaboration with professionals who gravitate in the same orbit as the editorial designer: publishers, photographers, illustrators, printers, etc.
— Art direction
Learn to analyze information, merge ideas and concepts to generate images and content. Know the necessary tools to put into practice the art direction of an editorial publication. Ideas. Influences. Learn to direct and guide the team through the information presented to them. Decision making.
— Redesign
In professional life, some projects start from scratch but most of them start from a previous situation. Projects that have a history, a legacy, a past ... How to approach the new stage of a project? What should we maintain and what should we change?
A redesign is not merely formal but also has to do with the appearance, function and / or content.
3
Consultancies
They provide the students with a series of essential knowledge for the editorial designer and, at the same time, allow them to improve their three Master projects from different angles, be it the correct edition of the written content, the definition of a viable object for production, or to pamper the detail of typographical execution.
— Typography
To Look for quality and excellence in the choice and typographical execution of the projects. To develop your own criteria and typographic use, adapted to the conceptual, functional, technical and aesthetic characteristics of the editorial project. Consolidate typographical knowledge. Critical ability to select and apply typography. Tools to be more autonomous.
— Graphic production
Editorial design can not be understood without the graphic production: printing, binding, paper, printing techniques, etc.
A good editorial designer is a connoisseur of the graphic industry and its creative potential in order to develop editorial objects and products that optimize the economic context of each project.
— Editing and ortotypography
Know how an editorial works, the editorial processes before and after the design and the different sustainable business model strategies. Specific sessions on intellectual property and copyright. Also ortotypography, norms and conventions for a correct use of the typographical elements.
4
Workshops
To complement and deepen knowledge in other skills and disciplines of editorial design workshops are held.
Immersive experiences by the hand of specialists and renowned professionals.
The workshops, usually, are from Monday to Friday.
Look in Agenda who has visited us recently and who will do it shortly.
— Experience
To share and learn for a week with a guest professor. A renowned figure in the international scene that has developed a distinctive and recognizable visual language.
The goal is to develop unexpected skills. Research, experimentation, observation and discovery are essential ingredients to nourish talent.
— Content creation
Usually, the editorial designer works with materials (texts, images, etc.) provided by other collaborators or authors… What if for a specific subject, idea or concept the editorial designer becomes a one-man-show? Creating all contents he needs and then, of course, starts designing with them. This is what this workshop is about, explore and discuss the role of the designer as producer or author.
— Artist publications
The objective is to develop a critical spirit and reflect on a publication that is part of the creative and cultural field. What is the relationship established between the graphic designer and the artist, institution or publisher. How content and artistic concepts are transcribed into graphic and printed language.
— Photobook
Introduction in the world of the photobook from its foundations, history and current situation.
Students will acquire knowledge about their conception and work process developing a project with an author. Narrative, rhythm and sequence when the main content is image.
— That's all folks
The last workshop of the year is about making a website that summarizes the experience of the course. Between a portfolio and a personal diary, the student faces a real and complete editorial process; from idea to production. An intense process in a very tight timing that culminates with the Degree Show.
5
Clinics
Compact courses with practical exercises for the proficient editorial designer. From new software to how to face the future of the profession.
— UX-UI
Fundamentals of digital design
— Software
New tools for digital editorial design
— Video
Motion content creation
— Photography
Image and representation of the editorial product
— Interaction
Building bridges between the analog and the digital
6
Capsules
Editorial design is not only about ideas, concepts, shapes, colors and fonts... Editorial design is also about the quality of written texts and the ability to present projects in front of clients.
The capsules are theoretical-practical exercices on colateral subjects, but important, to editorial design.
— Writing
Acquire the necessary knowledge to assess the quality, intention and tone of a text. With the classic journalistic and storytelling tools, we will see the creative potential of the letters and practical examples of designers who have had to deal with unintelligible words and how they have solved it, we will learn the basics of text structures and we will create complete designs where form and content go hand in hand.
— Public Presentation Techniques
Train the student in different technical and content aspects, from how to structure the information using storytelling, how to capture the attention of the listener using pitching techniques, how to go through the different phases of the presentation itself, the body language to use while presenting or the subsequent monitoring of the project and its results.
7
Showcases & Case studies
Regularly, we organize talks with local designers that allow us to observe, through their experiences, current phenomena, obtain new visions, reflections and references that extend our knowledge of the practice of the profession.
Look in Agenda who has visited us recently and who will do it shortly.
8
International Lectures
We invite relevant international designers of renowned prestige and career to lecture and give the students the opportunity to learn first-hand about experiences, projects and case studies in different fields of graphic design.
Look in Agenda who has visited us recently and who will do it shortly.
Wide your vision
We think the Master in Editorial Design should be the start of something new, not the destination. This course will prepare you for finding your path in the industry. We'll encourage you to build your independence and courage to explore the different sides of the editorial design discipline.
Find your potential
You'll learn to make connections between ideas and perspectives, opening possibilities for your future. Whenever you want to work on design, strategy, content, managing or leading the process, you'll receive the right tools and experience.
Build a strong portfolio
During the course, you'll work on projects that will allow you to apply your learnings and build a high-quality portfolio. We consider this crucial to facilitating a better introduction to the real world, as it will open doors for the next step in your career.
Unique experience
The mix of projects, workshops, showcases, case studies and our reputed faculty and visiting professors and lecturers creates a unique environment where you can expand your knowledge and experience.
A city surrounded by design
Barcelona is well-known for its passion for design. It's a city with a broad diversity of nuances in gastronomy, cultures and events, which complements perfectly with the masters. Barcelona will inspire you and make your journey a complete experience.
Multicultural and diverse environment
Our students come from all places around the world, which creates a vibrant atmosphere where cultural and ideas exchange reaches its full potential.
Practical
information
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Editions
Two editions of the master's course are held each academic year, one in Spanish and one in English.
MED, Master in Editorial Design
is the English edition.
MDE, Master en Diseño Editorial
is the Spanish edition.
Click here if you are looking for the course information in Spanish.
Number of Students
A maximum of 20 students will be selected in each edition of the program.
Once the registration period is open, the candidate selection process is ongoing as the pre-registrations become effective.
Who can apply
Preferably students with a graduate degree in graphic design and professional practitioners with experience.
Exceptionally, depending on their portfolio and accomplishments, graduates in fine arts, communication and adverstising will be accepted.
Applicants must be proactive and autonomous when using design software.
Leading team
Thais Caballero, Coordinator
Albert Folch, Co-director
Marc Panero, Director
Start date
Month of September
ETCS credits
60
Course length
400 hours
Schedule*
Tuesday, Wednesday and Thursday.
From 5pm to 9.15pm.
Workshops from Monday to Friday.
*For academic reasons, exceptionally sessions may be scheduled outside these hours.
Languages
One edition in Spanish (MDE)
and one edition in English (MED).
In both editions, most workshops use English as a vehicular language, with support in Spanish if required or necessary.
Almost all the lectures and some showcases or case studies are done in English.
Price
Academic Year 2019-2020
English edition — 11,000 €
(plus 400 € in concept of registration fee)
Degree
Master’s Degree in Editorial Design, degree awarded by Pompeu Fabra University (UPF) and ELISAVA Barcelona School of Design and Engineering
Due to our interest in the continuous improvement of the program and the professional reality of our teachers, we reserve the right to make changes in the contents and faculty of the Master.
Vincenzo Angileri
guides the Digital Narratives project
in the MED
Vincenzo is Editorial Director and Narrative Strategist at Folch. Vincenzo’s work moves across editorial design, transmedia storytelling, research, strategy and creative writing. Beyond formats and channels, his work delves into stories and concepts. Raised in Sicily, he attended classical studies.
After having graduated from Politecnico di Milano, he also studied Visual Arts in Portugal before finally receiving a Master at ELISAVA and studying Screenplay for Cinema. Vince is also interviewer and editor for Folch Insights and editor in chief at Eldorado.
“Digital narratives have the power to change realities and uncover new ways of understanding. I need students to be daring and bold: our timelines and feeds are already full of so many things that are not worth our time. In our era of saturation of information, creating, editing, packing, and distributing a story is a power and a duty. And it is also fun.”
Diego Bustamante
gives de workshop Artist Publications
–The relevance of printing in the cultural context– in the MED
Oficina de disseny are Ariadna Serrahima, Diego Bustamante and Katharina Hetzeneder — a graphic design studio founded in Barcelona in autumn 2014. We make books and publications, visual identities, posters, music releases, websites and exhibitions, teach classes and are involved in various research-based projects.
"The current social and political context determines our way of doing and thinking. Content matters, as do collective design processes with our clients, collaborators and the people around us who enrich our work. The design process goes hand in hand with the production at our printing workshop l’Automatica, where we work and experiment with letterpress and offset. Printing and communicating content shapes our everyday practice."
Albert Folch
Is co-director of the MED where he leads the Digital Narratives project
Albert is creative director and founder at Folch. Graduating in Graphic Design from ESDi School of Design, Albert initially studied Geology at UAB and photography at Royal Academie of Arts in Antwerp, Belgium.
Besides having founded the brands Odiseo and Eldorado, Albert is also executive producer of the film production company White Horse. He was recently awarded with a Premio Gràffica 2017.
“I consider that the figure of the graphic designer as we know it has come to an end. It blew up. Today designers must be incredibly versatile and should be open to understanding how communication works beyond paper. Designers need to be able to convert a creative idea into multiple channels and assets.”
Ane Guerra
García de Albéniz
teaches Writing
in the MED and also Storytelling in the MADD
© Andoni Beristain
I'm a journalist with experience in various areas (radio, TV, magazines, newspapers, PR, the editorial world and the data world) and with a broad outlook on the job. My main life goal was having a small part (an orc character, if possible) in The Lord Of The Rings, but as that's already difficult, I focus on trying to transmit the real values of journalism and information, and doing it in an empathetic, feminist and conscious way. I like old stuff and music. A lot.
"We will create connections between the reader and the information.
Let's take care of the words; We are going to make them look pretty,
but also, that they are the right ones, the ones that touch. Probably, we're going to laugh a little too."
Katharina Hetzeneder
gives de workshop Artist Publications
–The relevance of printing in the cultural context– in the MED
Oficina de disseny are Ariadna Serrahima, Diego Bustamante and Katharina Hetzeneder — a graphic design studio founded in Barcelona in autumn 2014. We make books and publications, visual identities, posters, music releases, websites and exhibitions, teach classes and are involved in various research-based projects.
"The current social and political context determines our way of doing and thinking. Content matters, as do collective design processes with our clients, collaborators and the people around us who enrich our work. The design process goes hand in hand with the production at our printing workshop l’Automatica, where we work and experiment with letterpress and offset. Printing and communicating content shapes our everyday practice."
Graduated in Design and with a PhD in Pedagogy on Creativity.
Salvador has experience in Editorial Design and Identity Design. Nowadays, he combines professional practice in UI / UX design with university teaching.
He has been part of Grafica and Summa. He currently collaborates with studios such as Mucho, Lo Siento, bildi grafics… in digital publishing projects.
Jean-Marc Joseph
teaches practical sessions about Audiovisual Project Direction in the MED
Born in Belgium, he graduated in visual communication at ERG in Brussels. After a year in Canada, begins a long and eclectic career at Basedesign in Brussels. He discover his way in the audiovisual world working on the rebranding of CANAL+. Then moved to Barcelona as Audiovisual Creative Director and partner at Basedesign. A new stage as a freelance documentary filmmaker and photographer begins in 2012. A trip alone through South America profoundly changes his vision of the world.
"All good work requires self-revelation”
— Sidney Lumet, Making Movies
Alejandro Masferrer
teaches Process Design & Facilitation in the MGD and gives a capsule on Designing the Futures of Design in the MED
I his +10 years experience, Alejandro has taken part in a large variety of projects as a designer, creative and strategist. He founded The Pop Up Agency during four years, a nomadic creative consultancy that worked for clients like adidas and Facebook in more than 30 different countries. Since 2015, he works as a design facilitator, creating methodologies for teams and developing their way of working.
"Design facilitation is becoming increasingly crucial in projects.
It's about making people smarter together and finding the right process for every challenge."
Laura Meseguer
does the Typographic Consultancy of the MED Master Projects
Laura Meseguer is a freelance graphic and type designer. Her studio works for international and domestic clients but also in self-initiated projects. In 2003–2004, she took a year off to study type design at the Master Type and Media of the KABK in The Hague. Through her own type foundry, Type-Ø-Tones, she publishes and promotes her type designs, some of which have been awarded by the Laus Awarda and the Type Directors Club of New York.
Text 840
She is specialized in all sorts of projects involving custom lettering and type design, for branding and publishing design. For her personal practice she gets the inspiration from what is around and focuses in projects that explore the expressivity of letterforms. She is the author of TypoMag. Typography in Magazines, and co-author of the book “Cómo crear tipografías. Del boceto a la pantalla”, published by Tipo e.
Text 841
Camilo Roa
teaches practical sessions about Software and UX/UI Design in the MED
Camilo is Senior UX/UI Designer at Folch. He contributes to the studio’s digital projects with his expertise in user experience and designing digital environments with creative user interactions. After graduating in Communication Design from Universidad de Los Andes (Bogotá, Colombia), Camilo worked in different design studios in Colombia. Then he moved overseas where he completed his Master’s Degree in Graphic Design at ELISAVA.
"Web design is constantly evolving. In a time when multiplicity of devices predominates, it is up to the designer to create innovative, adaptable, intuitive digital experiences that encourage people to discover new ways of navigating the web."
Albert Romagosa
guides the Design
of Periodicals project
in the MED
Founder and creative director at Studio Albert Romagosa, founded in 2014. The studio works across a wide range of disciplines for clients of all kinds. Member, since 2015, of the Presidential Board of ADG-FAD. Chairman of the prestigious Laus awards twice (2016 and 2017).
Albert is behind the Melancolía magazine combining design and edition. His work has been published in Thames & Hudson, i-D, Étapes, It's Nice That ...
Josep Román
guides the Book Design project in the MED
Born in Barcelona in 1986. He studied graphic design at Elisava and completed his studies at ECAL in Lausanne (Switzerland). He worked as a self-employed designer since 2010 and as a collaborator of studios like Cosmic or Folch Studio, being awarded with the ADC*E Awards – Gold in the Editorial design category, among other awards.
In 2015 he partnered with Pol Pérez, and they currently run Affaire: a design studio for edition, art direction and design that primarily works for clients in culture and fashion. The studio’s work is complemented with Supermarché, a self-initiated editorial project where Josep and Pol publish and commercialize small editions that loosely revolve around concepts like consumerism and desire.
Serge Rompza
is a guest professor teaching a workshop
on Content Creation in the MED
After graduating from Gerrit Rietveld Academie in Amsterdam, Serge Rompza has co-founded the Berlin and Oslo based design studio NODE in 2003, together with Anders Hofgaard.
The two offices collaboratively focus on identity, print, exhibition and interactive work.
Clients include Haus der Kulturen der Welt Berlin, Vitra, MIT Program in Art, Culture and Technology (ACT), Lithuanian Pavilion / La Biennale di Venezia, Office for Metropolitan Architecture (OMA).
Since 2004, he has regularly been teaching at art and design academies across Europe.
Alba Rosell
guides the Identity project in the MGD
and gives the workshop That's all folks! in the MED
Alba Rosell earned a degree in graphic design and visual arts. In 2007 she cofounded Bendita Gloria Studio with Santi Fuster. The studio works on projects from different fields (publishing, packaging, branding and communication) with the goal of always finding the right solution that combines adequacy, intelligibility and a certain surprise effect.
We like to talk about design as a language and, in class, we underline the semantics involved in the discipline. The way we see it, in the course of their training, students should achieve control of the meanings involved in any formal decision and accept that design is also content.
Salva Rubio
teaches Techniques
of Public Presentation in the MGD and also in the MED
© Leandro García
Writer, screenwriter and some other things. He was a finalist for the prestigious SGAE Julio Alejandro Award, he has won several script awards and the short "Checkout", written and co-directed by him was shortlisted for the 2010 Goya Awards. He holds a Master's Degree in Film and TV Screenwriting from UC3M and is currently hired to write or co-write several films for different Spanish production companies, among them, the animated feature film "Deep".
He is an associate member of the WGA. He is also a writer and his latest work has been the adaptation of the successful Telecinco series "El Príncipe". As a screenwriter for graphic novel, he is currently working on several projects for the Franco-Belgian market, including the one entitled "The Photographer of Mauthausen" and "Monet, Nomad of Light" (Le Lombard).
Monet: Nómada de la Luz
Le Photographe de Mauthausen
Save the Cat! Goes to the Indies
Metal Extremo
Zíngara: Buscando a Jim Morrison
"From the beginning of my career, if there is something that has given me more opportunities, it is the way to present my projects. Whether in the form of a brief pitch, an informal meeting or facing a public and with a projection, none of the projects I have published would have been accepted without a previous presentation. Nowadays, all creative professionals will have to present projects and proposals throughout their professional life, so it is important that they be trained in this sense."
Ariadna Serrahima
gives de workshop Artist Publications
–The relevance of printing in the cultural context– in the MED
Oficina de disseny are Ariadna Serrahima, Diego Bustamante and Katharina Hetzeneder — a graphic design studio founded in Barcelona in autumn 2014. We make books and publications, visual identities, posters, music releases, websites and exhibitions, teach classes and are involved in various research-based projects.
"The current social and political context determines our way of doing and thinking. Content matters, as do collective design processes with our clients, collaborators and the people around us who enrich our work. The design process goes hand in hand with the production at our printing workshop l’Automàtica, where we work and experiment with letterpress and offset. Printing and communicating content shapes our everyday practice."
© Juan Piñol
Graduated in translation and interpreting, Anna has developed all her professional activity in the publishing world. From 1995 to 2012, she worked at Actar, a publishing house specilising in architecure and design, as editor, editorial coordinator and head of communication.
In 2012 she started her own “solo career”, as editorial coordinator, translator and editor for different publishing houses and institutions, such as Ajuntament de Barcelona, Sant Pau Art Nouveau Site, Gatopardo publishing house, Librooks, Enciclopèdia Catalana or Promopress, among others. Since 2015 she collaborates regularly with the publications department at the Centre for Contemporary Culture of Barcelona (CCCB).
Coordinación de la publicación
"In my sessions I like to combine theory and practices related with the whole picture within publishing activities. I try to convey the students the passion for editorial work, from the point of view of an editor –and not as a graphic designer, training provided by the rest of subjects–, even encouraging them to set up their own editorial project. Only time will tell if I have succeeded. Maybe the next Adrian Shaughnessy or Lars Müller is among my students!"
Edición de textos y coordinación
Coordinación editorial y edición de textos
Edición de textos y documentación
Traducción del inglés al español
Patrick Thomas
is a guest professor teaching a workshop
in the MED
Is a graphic artist, author and educator. He studied at Central Saint Martins School of Art and the Royal College of Art in London before relocating to Barcelona in 1991 where he founded the multidisciplinary studio ‘laVista’. In 2005 he published ‘Black & White’ a compilation of his work for the International Press. In 2011 Laurence King Publishing, London, published his second book ‘Protest Stencil Toolkit’. He is currently working on the follow-up, due to be released in 2018.
In 2007 he established his first silkscreen press in Barcelona and decided to concentrate on releasing personal, uncommissioned work. Since then he has exhibited his limited-editions across five continents, where many are now held in private and public collections. He set up a second silkscreen press in Berlin in 2016.
He has given talks about his practice and held workshops worldwide, extensively in the UK, Spain and Germany. Since October 2013 he is a professor of visual communication at the Stuttgart State Academy of Art and Design (Klasse Thomas).
Since 2011 he is based in Berlin. He works between there, London, Barcelona and Stuttgart. He is a member of AGI (Alliance Graphique Internationale).
Jon Uriarte
gives a workshop
on Photobooks
in the MED
After studying at the IEFC in Barcelona, ICP in New York and at the UEM & PHotoEspaña in Madrid, his work has been published in media such as The Spiegel, La Repubblica, El País or The Times Magazine and has exhibited at the Sarajevo Winter Festival, PhotoEspaña, La Casa Encendida, Koldo Mitxelena, Studio 304 in New York, HBC in Berlin or the Círculo de Bellas Artes.
He is a professor in several educational centers such as EFTI, Lens or IDEP, where he directs a postgraduate in Photography.
He is the founder of the Photobook Club Barcelona, is part of Widephoto and does the artistic direction of DONE.
Robbie Whitehead
guides the Editorial
Art Direction quarterly project in the MED
(London, 1988) Is the managing editor of Apartamento magazine. In 2010, after finishing his graphic design studies in Sydney, Australia, he came to Barcelona to work on the publication. In it, together with its founders Nacho Alegre, Omar Sosa and Marco Velardi, he is responsible for the editorial direction of the magazine as well as that of the rest of the brand's editorial projects, working closely with a network of internationally recognised photographers, writers and illustrators.
Ode magazine is an ode to love in all its forms: romantic, conjugal, experimental, platonic, family love, love of objects or even nature. The concept of the magazine is based on the three states in which love is divided: Lust, Attraction and Commitment. And like love, an ode is also divided into three parts.
So from this tripartite structure all the design decisions have been defined: content, selection of images, use of typography, changes in the grid ... So, we start from a more dynamic and irregular design to a form gradually more classical. Ode is a biannual magazine that is published in Spring (the season of love) and Autumn (the season of lovelessness).
Amazing Futures
María Gómez-Senent Daniel Ballesta
MDE16.17
Tutors
Pol Pérez Josep Román
The "Law of Accelerated Returns" (Ray Kurzweil, 2001) says that technological change is exponential (unlike the 'intuitive linear' view of common sense). Consequently, the future has almost always been imagined wrong. All these misguided predictions, however, have brought great ideas and a rich imaginary in the fields of thought, cinema, literature or music. All these contradictions are the plot and conceptual axis of the Amazing Futures essay.
To translate all this graphically, a design is created that subtly pursues the misunderstanding and error from a completely classical graphic base (page in golden section, justified texts, classic and easy-to-read serif typefaces ...) that is constantly broken. All this is consolidated on the cover where no element appears located where it should be so at first sight, an inconvenient for the reader, as with the uncertain future.
© Carles Rodrigo
© Carles Rodrigo
© Carles Rodrigo
© Carles Rodrigo
© Carles Rodrigo
© Carles Rodrigo
© Carles Rodrigo
© Carles Rodrigo
© Carles Rodrigo
© Carles Rodrigo
© Carles Rodrigo
© Carles Rodrigo
© Carles Rodrigo
© Carles Rodrigo
© Carles Rodrigo
© Carles Rodrigo
© Carles Rodrigo
© Carles Rodrigo
Barcelona School of Design
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